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Course

Social Media Marketing in the Age of AI

BUSA-41048

Social media remains one of the most powerful channels for building brand awareness, engaging audiences, and driving conversions. This course provides a comprehensive overview of social media marketing strategies while exploring how Artificial Intelligence (AI) is transforming every aspect of this dynamic field.
Students will learn how to develop and manage effective social media campaigns using leading platforms, tools, and best practices. Through the lens of the AI era, the course will highlight how automation, predictive analytics, and generative technologies are reshaping social media marketing from content ideation to campaign optimization and audience insights.

What you'll learn

  • Develop effective social media marketing strategies aligned with brand objectives and audience needs.
  • Create and manage compelling organic and paid social media campaigns across major platforms.
  • Utilize AI-powered tools to enhance efficiency, creativity, and targeting in social media marketing.
  • Evaluate the ethical, strategic, and creative implications of AI’s growing role in shaping social media marketing practices.

Course Information

Online
2.00 units
$595.00

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This course applies to these programs

Digital Marketing

Course sessions

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Section ID:

197413

Class type:

Online Asynchronous.

This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

Textbooks:

All course materials are included unless otherwise stated.

Policies:

  • No refunds after: 6/30/2026

Schedule:

No information available at this time.
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Instructor: Michael Senger

Michael Senger
Michael is an award-winning marketing leader with over 20 years of experience driving B2B corporate and digital marketing initiatives across global markets. Recognized for consistently delivering bottom-line growth, he brings a strategic vision, sharp analytical acumen, and a relentless commitment to marketing excellence.

After earning his MBA with a concentration in technology marketing, Michael emerged as a pioneer in integrating AI-driven insights and automation into modern marketing. He crafts and executes innovative strategies that enhance operational efficiency, elevate personalization, and maximize ROI. His creative, multi-channel campaigns engage target audiences and consistently elevate brand performance year over year.

Well-known for cultivating and leading high-performing teams, Michael thrives in solving complex business challenges, growing market share, and uncovering new revenue opportunities through collaboration, innovation, and purposeful execution.
 
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